“Wow! Angry Dad, an internet cartoon! I’ll be in cyberspace next to the Nabisco cookie website!” – Bart Simpson, “I Am Furious Yellow”
In an otherwise typically mediocre later-season episode of The Simpons, Bart’s enthusiasm for the opportunity to have his work placed alongside the online home of a leading manufacturer of junk food says much about the corporate sector’s thoughtfulness in providing free entertainment to the internet’s largely neglected school-age audience. While parents and grown-ups enjoy the full vastness of the World Wide Web and its myriad shopping, at-home stock trading and kink-oriented social networking sites, kids often face a veritable needle-in-a-haystack challenge to find even one new website that meets their hard-wired need for product-related games and activities. Fortunately for the morning cartoon contingent the path to browser-window fun can often be found as nearby as the kitchen pantry, the fridge freezer or on a favourite television station. With these words in mind I invite you to read and play along as I seek out the best in children’s online amusement in this, the first installment of Commercially Sponsored Websites for Kids!
Today I take a “lick” at Chapman’s Kids Club, the interactive webzone from Canada’s leading manufacturer of economy-priced frozen desserts. Will children love Chapman’s games and activities as much as they love their Super Lollies and checkerboard ice cream? Find out after the jump!

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